Sales and Service Training
Master the Art of Sales: Unlock Your Potential and Boost Your Revenue in the next 60 days!
Upcoming Training Dates
Date: October 20 and 27, 2026
Time: 9:00 am – 4:00 pm EST
Date: January 12 and 19, 2027
Time: 9:00 am – 4:00 pm EST
Imagine a world where every ‘NO’ brings you closer to an exhilarating ‘YES ‘YES YES’ – Welcome to the transformative realm of our Sales and Service Mastery Course!
As a leader, guiding a sales team is like navigating through a maze of ‘almost there’ and ‘not quite.’ Here’s the hard truth in stark numbers:
- Undertrained Teams: Astonishingly, 55% of salespeople lack formal sales training (Sales Insights Lab). Are your teams part of this statistic?
The Follow-Up Fumble: A staggering 48% of salespeople never even attempt a single follow-up (Marketing Donut). Is the fear of ‘just following up’ holding your team back?
Missed Email Opportunities: Only 24% of sales emails are opened (TOPO), leaving a vast majority lost in the digital void.
Quota Challenges: 67% of sales professionals don’t meet their individual quotas (Forbes).
Time Mismanagement: The average salesperson spends just 34% of their time selling (Salesforce). Imagine the untapped potential!
But there’s a brighter side – It’s my belief that Sales Professionals don’t want to be pushy salespeople; they want to improve lives with the products and services they’re selling! And that’s why a transformation happens when sales professionals are set up for success with life-changing sales training. You see, people don’t know what they don’t know! When you set up your team for success, you see the transformation in real life:
- Skyrocketing Sales: Businesses that invest in comprehensive sales training enjoy 50% higher net sales per employee (The Brevet Group).
- Enhanced Performance: Effective sales training can boost the performance of an individual salesperson by up to 20% (CSO Insights).
- Increased Efficiency: Proper training can shorten the sales cycle by 14% (The Sales Management Association).
These aren’t just numbers but the stepping stones to your team’s success. Hear it from those who’ve experienced this journey:
- “The follow-up techniques we learned were game-changers. We increased our sales by 200% within a year. This course didn’t just teach us; it transformed us.” – Julie Simone
- “After 18 years in sales, Crystal’s course was a revelation. It transformed me from a salesperson to a sales professional, giving me clarity and a process tailored to my unique style. The emphasis on mastering our mindset to ‘fail forward, fast, and famously’ has benefited my career and positively impacted my organization and family. Crystal, you’ve transformed everything – thank you!” – David Olajumi
- “After implementing the fascination advantage from this course, our sales skyrocketed. It’s not just training; it’s a revolution in how we approach sales. Being from the Medical and Pharmaceutical industry, taking an ethical approach to Sales is non-negotiable. I loved how Crystal allowed me to be confident and creative in my relationship-building approach. – Crystal, I can’t thank you enough for allowing me to sell and service my clients, gaining loyal clients and referrals like I could have never expected.” – Sam Johnson
These aren’t just numbers but the stepping stones to your team’s success. Hear it from those who’ve experienced this journey:
Key Outcomes
Increased Lead Generation: Participants will learn how to identify and generate leads through various channels, incorporating AI to enhance the experience, and develop a lead generation strategy that works for their business.
Improved Efficiency: Participants will discover techniques to optimize their sales efficiency, including how to prioritize leads, maximize their time, and use data and analytics to identify areas of improvement.
Effective Sales Techniques: Participants will learn proven techniques for being an effective salesperson, including how to handle objections, upsell, cross-sell, and close the sale.
Module Details
Types of Delivery
- Workbooks
- Templates
- PDFs
- Other resources
Module Format
- LIVE Interactive – Virtual
- Choose your pace: 2 Full Days (9:00 AM – 4:00 PM) or 4 Half-Days (4 hours each, weekly) — same 16 hours of content either way
- Optional in-person delivery available for teams — additional fee, contact us for a quote
Investment
- $3,997 USD + tax per participant
Who should attend?
- Sales Teams
- Sales Managers
- Entrepreneurs
- Customer Service agents
- Organizational Leaders
Upcoming Cohorts
Fall 2026 Cohort
- October 20 & 27 — 2 Full-Day Live Virtual Training
- Certificate of completion awarded as soon as the 2 days are complete
- November 2026 – April 2027 — 6 months of monthly 60-minute follow-up coaching sessions
Winter 2027 Cohort
- January 12 & 19 — 2 Full-Day Live Virtual Training
- Certificate of completion awarded as soon as the 2 days are complete
- February 2027 – July 2027 — 6 months of monthly 60-minute follow-up coaching sessions
Prefer the 4 Half-Day pace instead of 2 Full Days? That option is available by custom arrangement — contact us for dates.
Module Outline
Over your two training days, you’ll move through all 8 modules below. In your monthly follow-up sessions afterward, we’ll go deep on whichever module matters most to your current challenges — and coach you through real deals as they come up.
Module 1: Building a Strong Sales Foundation
- Learn the fundamental principles of sales and develop a strong sales mindset
- Define your ideal customer and target market
- Learn how to build a strong value proposition that resonates with your customers
Module 2: Creating a Sales Process That Works
- Learn how to create a sales process that works for both B2B and B2C sales
- Discover the steps involved in professional selling
- Create a blueprint for your sales process
Module 3: Finding and Generating Leads
- Learn how to identify and generate leads through various channels
- Develop a lead generation strategy that works for your business
- Discover new techniques to increase lead volume and quality
Module 4: Sales Techniques and Best Practices
- Learn proven techniques for being an effective salesperson
- Discover how to handle objections and close the sale
- Upsell and cross-sell with ease
Module 5: Building Your Personal Sales Toolkit
- Develop a personal Sales Toolkit designed to help you at each phase of your sales process: preparation, contact, and scale
- Learn how to leverage automation to save time and money
- Streamline your sales process with templates and tools
Module 6: Maximizing Your Sales Efficiency
- Discover techniques to optimize your sales efficiency
- Learn how to prioritize your leads and maximize your time
- Use data and analytics to identify areas of improvement
Module 7: Delivering a Compelling Sales Presentation
- Learn how to craft a compelling sales pitch that resonates with your customers
- Develop your presentation skills and overcome stage fright
- Use storytelling to create an emotional connection with your audience
Module 8: Measuring and Analyzing Your Sales Performance
- Learn how to measure and analyze your sales performance
- Use data to make informed decisions and adjust your strategy
- Develop a plan for ongoing improvement
As this year’s sales chapter draws close, the horizon of a new beginning beckons your team. The Sales and Service Mastery Course is more than a learning experience; it’s a gateway to a world of efficiency, productivity, and remarkable sales achievements. Just listen to the experiences of those who have walked this path:
- “With nearly two decades in sales, I thought I knew it all. But this course gave me something invaluable – a blueprint, a real process. It revolutionized my approach, making me more efficient, happier, and healthier. The result? I sold 28 more homes that year. Thank you, Crystal, for this life-changing journey!” – Jessica Sinclair
- “Working in the auto industry, I often faced the stereotype of being just another salesperson. But Crystal’s training showed me that helping is the new selling. Embracing this mindset shift, sales began to flow naturally. And yes, Crystal, your line about ‘Fortune being in the follow-up’ has been instrumental in my growth as a sales professional.” – Jagjit Patel
These stories aren’t just testimonials but evidence of the transformative power of proper training and mindset. As we enter the new year, don’t let your team walk the same old path. Gift them the power of success with our course. With group pricing available, it’s the perfect opportunity to bring about a sea change in your sales team’s approach and results. Enroll now, and start the new year on the right foot. There’s nothing to lose but missed opportunities and everything to gain in sales success. Let’s make this year the most successful one yet for your team!
Start Your Journey With Us!
Are you ready to elevate yourself and your business? Get in touch!
Don’t know where to start? Contact us!
Frequently Asked Questions
Who is this program for?
Sales teams, sales managers, entrepreneurs, customer service agents, and organizational leaders — from any industry, anywhere in the world.
Is this really virtual, and can people from different industries or countries join?
Yes. Every cohort is live and virtual, and open to sales professionals across industries and countries — you’ll be learning and problem-solving alongside peers who bring a completely different lens to the same sales challenges.
What's the format — 2 days or 4 half-days?
Choose the pace that fits your schedule: two full days (9:00 AM – 4:00 PM) back to back, or four half-day sessions (4 hours each) spread out weekly. Same 16 hours of content either way.
What happens after the training ends?
You’ll get 6 months of monthly 60-minute follow-up coaching sessions, where we go deep on whichever part of the training matters most to your current challenges and coach you through real deals as they come up.
Do I get my certificate right away?
Yes — your certificate of completion is awarded as soon as you finish the two training days. You don’t need to wait for the follow-up sessions.
Is onsite or in-person delivery available?
Yes, for teams who want it, for an additional fee. Contact us for a quote.
What if I can't attend a session live?
Sessions are recorded so you can catch up on anything you miss, though live participation is where most of the value comes from — group problem-solving, live coaching, and real-time feedback.