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Crystal Clear Leadership™

Lead with Purpose. Design a Culture That Converts.

Shaping the Leadership Landscape

Award-winning executive and globally acclaimed speaker

Shaping the Leadership Landscape

Award-winning executive and globally acclaimed speaker

WHY IT WORKS

Why Crystal Clear Leadership™?

Crystal in yellow jacket

“It’s not your people. It’s your systems.”

Most organizations have good people, but lack the frameworks to:

    • Inspire proactive leadership
    • Build connected, energized teams
    • Design experiences that delight customers consistently

Crystal Clear Leadership™ fixes that.

This isn’t just a training. It’s a proven, repeatable blueprint to align your leadership, enhance your employee experience, and ultimately create loyal customers.

Our Signature Framework

How We Work Together

Crystal Clear Leadership™ offers multiple pathways to support your organization’s journey:

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Signature Certification (Most Popular)

Train your internal leaders + HR to embed the Crystal Clear Leadership™ methodology into your daily operations.

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Custom Team Workshops & Masterclasses

Bring your people together with immersive, tactical live (or virtual) sessions to align around culture, retention, and customer experience design.

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Executive Coaching + Inner Circle

For senior leaders ready to shape and scale culture across regions, divisions, or fast-growth teams.

Ready to get learning?

Register for the course now!

Course Details

Time Commitment

  • 16 hours of live virtual training. With 18 months of follow up. (In person facilitation optional)

Course Format

  • Virtual

Who is this course for?

  • HR + People & Culture Leaders
  • Small-Mid Sized Business Owners + Executive Teams
  • Associations + Membership Organizations
  • Sales + Customer Experience Directors

What Makes Us Different

Rooted in decades of CX + EX leadership and results

Designed with SMB + Association clients in mind

Fully scalable for organizations with 10-500+ employees

Practical, actionable, and designed to sustain (not just "rah rah" training)

Integrates technology + modern tools like AI + Journey Mapping into leadership & culture

Can you relate to these pain points?

How can I be agile, while keeping my organizational goals top of mind?

How can I keep my team engaged and motivated?

My customer satisfaction rates are down, how do I fix that?

Wouldn’t it be great if you could…

IGNITE leaders and align your organizational culture with the changing world

EXCITE employees and attract top talent through an exceptional culture

DELIGHT customers through every interaction on their journey

OBJECTIVES

Course Modules & Objectives

We teach leaders how to increase employee engagement and retention by 86% in 6 months by cultivating a culture of success from the inside out. Designed to take as a team, because leaders who train together grow together!

Week 1_ Vision Vitals

Week 1: Vision Vitals

Understand your vision of the future for your organization

Week 2_ Lovesick Leadership

Week 2: Lovesick Leadership

Identify your leadership style and learn how to communicate with employees

Week 3_ Culture Connection

Week 3: Culture Connection

Build a culture of success in your organization

Week 4_ Design to Delight

Week 4: Design to Delight

Develop journey mapping and customer personas

Week 5_ Trusting Top Talent

Week 5: Trusting Top Talent

Set up clear expectations so your customers can thrive

Week 6_ Sales & Service Mastery

Week 6: Sales & Service Mastery

Understand the customer buying decision process

Week 7_ Coaching Confidence

Week 7: Coaching Confidence

Build a growth mindset

Week 8_ Certification

Week 8: Certification

Put all your learnings into action!

TESTIMONIALS

What people are saying

Crystal came to speak at The Burlington Networking Group (BNG) this March on how to WIN and KEEP customers through Employee & Customer Experience. She gave us a taste of her vast knowledge on this topic and provided additional tools and resources to ignite us to be better leaders and provide positive customer experiences.

Salma Burney

Operations & Team Support, Guelph Royals

Crystal for taking the time to custom tailor the training workshop to the specific needs of our company. The customized presentation coupled with your enthusiasm and passion for great customer experience is infectious and provided an amazing experience for our management team. We look forward to a successful partnership.

Corey Sparkman

HOCO “Fun by the Falls”

Start Your Journey With Us!

Are you ready to elevate yourself and your business? Get in touch!

Shaping the Leadership Landscape

Award-winning executive and globally acclaimed speaker

Shaping the Leadership Landscape

Award-winning executive and globally acclaimed speaker

Interested in learning more?

Book a discovery call

Wondering how your leaders can attract top talent to your organization?

Download our free PDF to learn more about how you can make your business stand out and draw in skilled employees that are passionate about what they do.

RESOURCES

Check out our free resources

Want to explore more courses?

Diversity, Equity & Inclusion

Eliminate bias and stereotypes in the workplace, employ effective questioning techniques, and communicate with strength, confidence and clarity about issues related to diversity, equity and inclusion.

Customer Service Excellence

We help fast-growing businesses 3 times their capacity in just 12 months. Focus your team and efficiently solve customer challenges, attract the right employees, and retain customers’ long-term loyalty.

Customer Journey Mapping

Gain an expert understanding of critical moments that impact your business and customer experience. Maximize retention, referrals, and reviews.

Don’t know where to start? Contact us!

Frequently Asked Questions

Frequently Asked Questions

What is the average sales success rate?

The average sales success rate is around 3%. This is across all industries. However, average sales success rates can vary from below 1% to over 20%, depending on the product, market, and industry.

What percentage of salespeople fail?

A study by the Management Group reports that 74% of salespeople fail. The study also mentions that of this massive 74% subset of salespeople, the majority (3/4) can be trained to be competent in sales. But the bottom 25% are deemed untrainable.

How does technology affect retail sales?
  • 78% of customers expect a consistent customer experience across retail and digital channels.
  • 86% of buyers say they will pay more for a product if the company offers a great customer experience. Through all channels
I still have questions; whom can I speak with?

We welcome questions; we'd be delighted to connect about your organizational training and development needs and how we can support you! Please use this link to book your complimentary 30 min call with Crystal D'Cunha, our Chief Experience Officer. She works with you to create a specific program for your organization and industry!

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