Module 4
Design to Delight
Create your detailed customer persona,
serving as your organizational compass
to design the most ideal experience your
customer desires.
Key Outcomes
Understand the essential stages of the journey mapping process
Insight into possible challenges that come up during your customer Journey
Receive a certificate of course completion
Module Details
Types of Delivery
- Workbooks
- Templates
- PDFs
- Other resources
Module Format
- Virtual
Who should attend?
- Company executives
- Company directors
- Sales managers
Module Outline
In this course, you will learn techniques and best practices from world leaders that will make your Design to Delight a part of your daily practice.
Module 1: The Foundation
Introduction to Design to Delight
Module 2: Persona & Journey Design
Designing a detailed customer persona and journey with in-depth questions
Module 3: The Strategy
Inserting powerful VOC/VOE data into your Customer Journey Mapping process
Module 4: Journey Mapping
Insert key moments of truth into the Journey Mapping process
Module 5: Action Outcomes
Words have power: Incorporate the language of love into your design
Module 6: LXE Commitments
Tools to champion change based on your Customer Journey Mapping discoveries
Start Your Journey With Us!
Are you ready to elevate yourself and your business? Get in touch!
Don’t know where to start? Contact us!
Frequently Asked Questions
What exactly is Customer Journey Mapping, and why does it matter for my business?
Customer Journey Mapping is a proven framework that helps you understand and improve every touchpoint your customers experience with your brand. It uncovers hidden opportunities for loyalty, referrals, upsells, and retention — the things that drive real growth.
Who is this certification for?
This program is designed for business leaders, customer experience professionals, HR leaders, marketing and sales teams, and entrepreneurs who want to transform the way they lead, serve, and grow. Whether you’re in e-commerce, retail, healthcare, finance, home building o trades — if customers matter to your business, this is for you.
Do I need prior CX/EX experience?
No prior experience is required. We’ll give you the tools, templates, and coaching you need to succeed. Beginners will learn the foundations, and seasoned professionals will take their skills to the next level.
What do I get when I register?
- 2 full days of live, interactive training
- Physical and digital certificate of completion
- Access to our exclusive CX/EX community
- A complete Customer Journey Mapping toolkit
- Recordings and materials you can revisit anytime
Will the sessions be recorded?
Yes! While we encourage live participation for the best learning and networking, you’ll also receive access to recordings and materials to revisit whenever you need.
Is this an accredited certification?
Yes, this certification is recognized globally and backed by The INSIDE View an award-winning Training and development firm.
How much does it cost, and do you offer payment options?
The standard registration fee is $2,597, but we’re currently offering an early bird special of 50% off if you register by September 15th. Payment plans may be available — contact us for details.
What if I can’t attend live?
We certainly encourage LIVE Participation as much of the content is doing and that requires group work and discussion, However, if you are unable to attend, you’ll still receive recordings and assessments along with materials, and certificate of completion once assessments have been completed, Plus, you’ll be part of the private community where you can engage, ask questions, and learn from others.
How interactive is the training?
This is not a boring lecture. You’ll work through live exercises, map real-world journeys, and get personalized feedback. You’ll walk away with a practical map you can use immediately in your organization.
What’s the ROI of this program?
According to PwC, 86% of customers are willing to pay more for great experiences — yet most businesses don’t know what their current experience even is. This certification helps you identify and design experiences that boost loyalty, referrals, and revenue. Many participants see a return within a few weeks or months.