I’ll be sharing three ways that poor customer experience design can negatively impact your sales results, backed up by research and data. But don’t worry, I won’t leave you hanging. I’ll also be providing three actionable strategies for small businesses to improve their customer experience design and increase their sales.
In this episode of the podcast, we talk about:
- Lost Sales
- Customer Lifetime Value
- Negative Word-of-Mouth
- Understand Your Customers
- Streamline the Customer Journey
- Invest in Technology
Memorable Quotes:
- “Customer experience design is a critical component of any successful business. Poor customer experience design can have negative effects on sales results, including lost sales, reduced customer lifetime value, and negative word-of-mouth. However, small businesses can improve their customer experience design by understanding their customers, streamlining the customer journey, and investing in technology. By doing so, they can increase customer satisfaction, loyalty, and ultimately, sales.”
- “Customer experience design plays a crucial role in the success of any business, big or small. It refers to the process of designing and optimizing every aspect of the customer’s journey with a business, from the initial interaction to the final purchase and beyond. When done well, customer experience design can lead to increased customer satisfaction, loyalty, and ultimately, sales. However, when poorly executed, it can have negative effects on sales results”
- “According to a study by PwC, 32% of customers would stop doing business with a brand after one bad experience, while 59% would switch to a competitor. This means that poor customer experience design can result in lost sales, as customers choose to take their business elsewhere.”
- “Technology can play a crucial role in improving customer experience design. Small businesses can invest in tools like chatbots, customer relationship management (CRM) software, and email automation to enhance the customer experience and increase sales.”
